Behind the Scenes: Warm-toned Mugs

June 15, 2017

Behind the Scenes: Warm-toned Mugs

We are excited to announce our new summer line of mugs, custom designed by our team.  These large and sturdy 16 oz. ceramic mugs are perfect for gifts for friends or new decor for your kitchen.  Read on to see our interview with our head Graphic Designer Natalie, as she describes her design process!

Primitive Beginnings New large ceramic custom mugs graphic design interview product launch

 

THE PALETTE INSPIRATION

So many brands lean towards bright and sometimes overpowering colors for summer.  So we decided to take our new product in a different direction.  Inspired by warm festival tones with a vintage-color throwback, we went with a classic-shaped heavy mug to pair with these retro colors.

Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch

THE DESIGN PROCESS

The process usually begins with brainstorming and seeking out products we really love and think our customers will love too. Then, we infuse a little snarky humor to give it some P.B. personality.

I use Illustrator to create the majority of our graphics.  For products like coffee mugs, I will consider things like font choice and design spacing, keeping the  overall look clean and simple.

Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch

THE INSPIRATION

Everyone on our team has a great sense of humor. A lot of the inspiration comes straight from jokes and ridiculous conversation overheard around the office.  I love my job because we literally spend all day laughing!  

Outside of work, I am always on the lookout for design ideas  too.Markets and liquor sto res, for example, are endless sources of  beautiful packaging inspiration. A say ing on one of our new tank tops cam e directly from something I heard someone say at my gym. Our team also pays close attention to trends  and popular themes (coffee, yoga and foxes!)

THE FINAL PRODUCT

Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch
Primitive Beginnings New large ceramic custom mugs graphic design interview product launch



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